The story of Löft
Signe – the founder and mother of Löft – has always had a passion for textiles and design. She worked as a purchaser in the fashion industry for several years. After experiencing the poor working conditions and the large amount of pollution that the large factories create, her passion slowly decreased.
Her interest in sustainable and ethical production increased, and she started to study economics with a focus on social economy.
After giving birth to her third child, she learned how to use a ring sling. She loved how the sling made it possible to keep her baby close while still having her hands free. When she browsed the market, she found many slings in beautiful colors and feminine designs. But she was missing a ring sling with a clean Scandinavian design, and a little bit of raw edginess.
Then an idea started to sprout.
Using her experience from the fashion industry and her knowledge of textiles – she wanted to produce the perfect ring sling in accordance with the fair trade principles.
She quit her master study at the university, rented a small office and started this amazing journey. She gathered an amazing Team of wonderful and talented Weavers and Artisans in Nepal, and she built this wonderful brand that soon spread to parents and babies in many countries all over the world.
A few years ago, Marta joined the Team and started to work for Löft from Poland.
At the beginning of 2022 Signe decided that the time has come for her to move on to new chapters in her life, and she passed Löft on, into Marta’s care.
And here we are today – continuing this wonderful journey and trying to produce that perfect ring sling for all of you wonderful moms and dads out there.
Welcome to Löft.